Why podcasts, advertising, and podcast players need to change to grow listenership — plus an interview with Dave Jackson of School of Podcasting, and headlines from podcasting and on-demand from Podnews… The impact of the recent podcasts stats on listenership from Edison research report More monthly actives than Twitter The number of people engaged, listening A lack of differentiating content impacting the growth rate of podcast listenership The need to recapture the people not showing interest in listening to podcasts, requiring reengaging and retraining Are the importance of podcasting and where you can listen to podcasts both shifting? The way people are listening has changed, as radio is also shifting and changing More podcasts are listened to in the car than satellite radio Why we have not reached a saturation point with podcasting How podcast consumption habits are similar to radio without skipping sponsorships A rich audio experience will allow ads Listeners have been prove to take action because of call to action in a podcast player Long-form audio and the willingness of audience to consume ads Content partnerships, giving the listener what they need for their life in return for mindshare as the next level of advertising A push to native content in podcasts Where trust starts, stops, and breaks with advertisers and shows Do ads that are long form shows break trust similarly to influencers who hock clothes and don’t report it The challenge of how to activate Americans who don’t listen and the people who tried podcasts and denied it is not for them Are podcasts a medium of opportunists? Or thoughtful content creation? ____________________________________________________In this episode: MouthMedia Network CEO Rob Sanchez on where trust starts, stops, and breaks with advertisers and shows The latest news from Podnews An interview with podcasting expert and long-time podcaster Dave Jackson of  The School of Podcasting podcast recorded at the 2018 Podfest Multimedia Expo See omnystudio.com/listener for privacy information.