The Labour Party have launched a series of 'attack ads' taking aim at the Conservative Prime Minister, Rishi Sunak. The adverts attack his stance on gun crime, sexual assault perpetrators and his personal tax status but they’ve been criticised for their tone. On The Sky News Daily, Leah Boleto asks political correspondent Liz Bates why Labour are getting personal in the build-up to the local elections, and speaks to Conservative peer, Lord Saatchi, who was the brains behind a number of hugely successful political attack ads, about why simple messages often win in election campaigns. Podcast producer: Rosie Gillott Interviews producer: Alex Edden Editor: Paul Stanworth