In this episode of Empire, Jason and Santi are joined by Meltem Demirors to discuss the creation and monetization of culture. We explore how culture is already monetized today, just indirectly, and that crypto-based market microstructure will be the catalyst for the fusion of a new culture-meets-capital paradigm. Where is the market shifting today, and what are the biggest opportunities ahead? Trust me, this is a must-listen if you are interested in NFTs, financial markets or the creation of culture. - - Timestamps: (00:00) Introduction (01:29) Crypto Is A Market Structure Story (06:09) Everything Is Perception & Speculation (12:38) Arbitraging Culture (21:47) Where's The Utility? Culture Is Utility (30:22) Circle Ad (32:05) Why NFT Communities Don’t Scale (36:31) IP, Mimetic Transmission and Community (42:22) Boomer ETH NFTs & Lower Price Points (45:47) The Biggest Opportunities? (57:49) Culture Is Not Emergent, It’s Manufactured (1:08:34) Read Sci-Fi, Here’s Why - - Follow Meltem: https://twitter.com/Melt_Dem Follow Jason: https://twitter.com/JasonYanowitz Follow Santi: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Circle’s USDC has quickly become one of the most trusted and widely used stablecoins because of its composability, stability and reserve transparency. As a seamless, trusted digital currency, USDC is a zero-to-one opportunity for the global financial system. Check out their Transparency Hub at http://empirepodcast.link/circle that outlines everything from links to USDC weekly reserve reports, monthly attestations, and blog posts written by their executive team highlighting how and why USDC was built the way it is. - - Resources Reminiscences of a Stock Operator https://amzn.to/3rTNWUw A Survey of NFT Licenses: Facts & Fictions (Galaxy) https://bit.ly/3MqIhid -- Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.