Scott Robertson has been paying out of his pocket to keep his site, InsaneScouter.org, alive. He and others have compiled this vault of Boy Scout resources, and he's set up a Patreon-style site called Knapsack so people can financially support his efforts. In this coaching call we spend some time on his selling proposition so he can monetize his business after self-paying for everything so far.

It's a common challenge for entrepreneurs: figuring out how to communicate to customers what will they ultimately gain by getting access to what we're offering. An effective selling proposition is one that incorporates the words "so that." Scott and I chat about how to do this for his business, as well as other places Scott could take his crowdsourcing/membership platform.

If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!

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