My guests on today's coaching call are a couple who have done something incredible. Their son, Tim, was diagnosed with autism at age two, and with severe speech and language and communication disorder at four. But his mom, Sally Wagter, never gave up on her child. Tim just turned 18, and he's amazing. And Sally and Erik Wagter, experienced entrepreneurs, have just launched a website called Releasing My Child's Potential and published a book titled Miracle in Slow Motion to support families with autistic children. But how do they get their message out to the people who need to hear it? We talk about opportunities for PR, and ways to get attention for a book that's already available for sale.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.