Happy New Year and welcome to 2019! Today I'm chatting with Pam Farley, a blogger and author whose niche is in all-natural products, healthy eating, and gardening. You can find her at BrownThumbMama.com. Pam recently created new content for a specific audience that she had surveyed, even though that audience wasn't her typical avatar. Things didn't take off, so today I'm going to help her debrief and better organize her approach going forward. Let's dive in!If you want to be considered for a coaching session, apply via the form at AskPat.com.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.