I've got Debbie Tringale on the show today, a dog training expert with a very special superpower, or "unfair advantage" as I like to call it. But her business is very location-based, and she mainly caters to local people. How can she transition her services online, gather a following, and create revenue streams for her new online business? Find out more about Debbie at MeandMyDogs.biz. In this episode I talk about idea validation, which I cover extensively in my book, Will It Fly? I also mention a book by a good friend of mine, Chris Ducker, called Rise of the Youpreneur. It's got a lot of great information in it about building a personal brand, and various models and offerings you could use in your business. If you want to be considered for a coaching session, apply via the form at AskPat.com. If you enjoyed today's episode and you love the format of this show, and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much! Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.