On this episode I'm coaching Lisa, who is herself a coach—a parenting coach. Her website is BratBusters.com. She helps parents understand how to discipline children while still having fun and keeping those relationships strong. She's having trouble converting her one-on-one coaching to passive income, like an online course, and finessing the messaging of her brand. I'm going to walk her through that process today. If you want to be considered for a coaching session, apply via the form at AskPat.com. Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.