Today’s question comes from Charvee. Her niche is shifting and she’s concerned that if she begins to market her website with a new focus area, it will discourage or confuse her audience. What should she do? In this episode, I recommend checking out https://www.smartpassiveincome.com/convertkit, an amazing tool for building an email list. [Full Disclosure: I'm a compensated advisor and an affiliate for ConvertKit.] I also highly recommend checking out Episode 205 of the Smart Passive Income Podcast—https://smartpassiveincome.com/session205—a great story about how Simple Green Smoothies grew its audience on Instagram and then turned that following into a business. Do you have a question about niche marketing? Record it at http://www.askpat.com/. Today’s sponsor is FreshBooks. Go to http://www.freshbooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.