Today's question comes from Tyron, who has a question about collecting data on his customers. How does he better collect data on his customers? What are some ways he can monetize that data? How can he start marketing to his list? What is the best way to serve his customers beyond his business? Tyron's website is at http://www.tigdress.com/. In this episode, I mention that we're in launch week for Smart From Scratch, my new online course created to help you validate your business idea. Learn more and sign up at http://www.smartfromscratch.com/. Do you have a question about data collection? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.freshbooks.com/askpat and enter "Ask Pat" for more information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.