Andrew McKechnie, chief creative officer at Verizon
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Oct 11, 2018
Episode Duration |
00:38:29

For the past 18 months, Andrew McKechnie has been building Verizon’s in-house agency, 140. It’s no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Still, he comes by the gig honestly. McKechnie had most recently served as global group creative director at Apple, after holding creative director titles at agencies including DDB, Y&R and JWT. Andrew joins us to discuss the pros and cons of moving from adland to the brand side, the tension between creativity and technology, and the challenges specific to Verizon.

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