My guest today is Matthew Gould, Founder and CEO of Unstoppable Domains. Unstoppable Domains is onboarding the world onto the decentralized web by building blockchain-based domain names. Unstoppable Domains allows users to create their own fully decentralized and uncensorable websites that they truly own. They also make it possible to replace cryptocurrency addresses with real, human names -- making it easier to send crypto and interact with the decentralized web. By selling these domains directly to consumers for a one-time fee, they are making a product that will change cryptocurrency and shape the future of a free Internet. Unstoppable Domains recently raised a Series A led by Draper Associates and Boost VC, and have received grants from the Ethereum Foundation and Zilliqa Foundation. Matthew’s mission is to help users around the world join the decentralized web. Matthew's background is over a decade in product and analytics leadership. His passion is entrepreneurship and working with incredible teams to deliver truly meaningful results. In our conversation we discuss a variety of topics including Unstoppable Domains, Digital Identity, Democratizing access to Web3, Disrupting Web2, Internet Communities, and much more. We begin our conversation by discussing Unstoppable Domains. Matthew does an excellent job at explaining how domains are evolving and the implications of having a NFT domain. We discuss how replacing crypto addresses will help democratize access and broaden crypto adoption. Our conversation transitions slightly and we discuss why digital identities will be one of the most disruptive innovations of crypto. Matthew details how he envisions digital identities impacting broader society by giving a variety of use cases. Our next major discussion topic centers around how the adoption of Web3 will be spearheaded by the adoption of decentralized domains. We discuss how digital identities will solve a lot of the issues and shortcoming currently plaguing Web3. We also touch on which Web2 business models are at risk with growing adoption of Web3. Our final discussion topic centered around how the growth of digital assets and the advent of digital ownership is going to continue to disrupt every aspect of our lives and enable broader societal inclusion. Please enjoy my conversation with Matthew Gould. -- This podcast is powered by Blockworks. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at https://blockworks.co