Podknife - Amar Chohan on how brands can align meaningfully with BLM (Ep. 240) by The PRovoke Media Podcast

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Amar Chohan on how brands can align meaningfully with BLM (Ep. 240)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Oct 05, 2020
Episode Duration |: 00:39:46

At the start of Black History Month in the UK, Amar Chohan, managing director of marketing intelligence firm Contagious, joins Maja Pawinska Sims on the PRovoke podcast to talk about how brands can align themselves meaningfully with the Black Lives Matter movement, including examples of campaign activations from Twitter, Doritos and Ben & Jerry's.

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