As one of the early digital banking leaders, Ally has leveraged product innovation and highly relevant marketing campaigns to drive awareness and growth. Focusing on being an ally to consumers in their financial journey, Ally has tried to differentiate itself from traditional banks and credit unions. Consistency of message and a commitment to incremental product improvements have proven to be a formula for success. My guest on the Banking Transformed podcast is Andrea Brimmer, Chief Marketing and PR Officer at Ally Bank. Andrea shares how Ally is driven to become a primary partner when consumers look for help during difficult economic times and beyond. This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices This Episode of Banking Transformed is sponsored by FIS Discover Worldpay for Platforms, a payments platform that puts you in control and puts your software customers first. This all-in-one payment facilitation platform offers more than just embedded payments. With Worldpay for Platforms, take advantage of a full set of solutions including professional, managed, and advisory services to enhance your business. Make your software even better with a solution that easily integrates and adapts to your needs, helping you create experiences beyond payments. Visit FISglobal.com/WorldpayPlatforms to learn more.