Jocelyn interviews Ann Marie, an analytics consultant and digital marketing expert in Facebook and Instagram ads.Today’s Top Takeaways:Google Analytics is a free tool - USE IT! It can be overwhelming BUT Ann Marie simplifies and explains the stories each data point tells.Most people don't understand the metrics behind why and how their social media is working or how to use them.Ann Marie uses Swydo to create reporting templates to keep track of analytics over time. Jocelyn uses Dash This for her agency to get daily and weekly PDF reports.Beautiful.ie is a new tool that creates PDFs for analytics reports.The key metrics Jocelyn tracks for organic social media marketing include reach and how that reach is converting into likes, followers, and link clinks.For your first 3 months on social media, build up your platform with high value.Create 1 hour of super bingeable content on each platform you want to be on to keep your audience engaged - your reach will go up and it will convince people to convert easier. A lot of people don’t think long-term about the content they’re posting. They put a post out without thinking about if it works with the post they did before, what they’re going to do a week from now, etc. If you're going to spend time creating a post, make sure it's going to bring you some form of ROI via email subscribers or leads.A lot of people don’t think about how their website or copy converts. They don’t think about if it’s going to make them money - they just feel like it’s something they have to have.You’re allowed to not do something if it's not making you money in favor of focusing more time on something that does make you money.To Reach Ann Marie:DM on Instagram @anniecrafty_Visit amobraskin.com Join her FB group at https://www.facebook.com/groups/dataanddrinks/This episode was brought to you by The Content Planning Bundle, a monthly content calendar and content creation-based template for AirTable. This bundle ensures you have a painless long-term content planning system that will save you hours of valuable time, enable you to reach your potential clients with ease, and protect your sanity. Get your FREE copy at https://www.thedigitalmarket.co/contentplanning.html. If you like this podcast, please leave a review wherever you are listening! Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.Have a question? You can submit it at www.thedigitalmarket.co/podcast.