But first, coffee. That’s not just a cute Pinterest quote, it’s the trademarked tagline of this week’s guest, Josh Zad, who is the CEO and Founder of LA’s iconic Alfred Coffee. Josh is an architecture and design nerd, and he intentionally infused his eclectic personality into the creation of his coffee shops and tea rooms. You have most definitely seen pictures of people gleefully posing with their fancy drinks at one of his fabulously outfitted cafes. Hear how social media helped turn this coffee shop into a global tourist attraction. 

What’s in this episode:

• Is it Alfred, or Alfred’s? Josh spills the literal tea. 
• How social media made this cafe a tourist destination 
• How Instagram played into the design and creation of the cafe experience 
• Yes, they really do own that phrase “But first, coffee”
• The Pink Drink - who made it first? We say it was Alfred.
• Can you guess the secret ingredient in the Pink Drink?
• The most popular drinks at Alfred Coffee and Tea 
• What makes their Iced Vanilla Latte world-famous? 
• Do you know what boba is? I just learned: it’s tapioca. 
• Wait until you hear the celebrities that have visited Alfred coffee 
• HINT: Presidents drink Alfred coffee 
• The famous TV show that shot an episode at Alfred. It will make you want to Curb Your Enthusiasm … how’s that for a hint? 
• Larry David wears silk socks. Josh shares the whole story. It’s classic. 
• How does the owner of a famous coffee shop take his coffee? 
• Why coffee is pandemic-proof
• And much more!

Links from the show: 

• Alfred on Instagram: @alfred.
• Alfred's Website: www.alfred.la
• Dear Food on Instagram @DearFoodPodcast
• Dear Food on YouTube

Be on the Show

Tell us your food stories!  The first time you remember tasting food, your dream dinner, or just a food that you can’t stop thinking about. Call in to leave us a voicemail at 626-709-6551 or send your messages to dearfoodpodcast@gmail.com 

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