Podknife - Alexa Quick Links by Voice Marketing with Emily Binder

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Alexa Quick Links

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Sep 21, 2020
Episode Duration |: 00:01:52

In July 2020, Amazon announced Alexa Quick Links, in which web hyperlinks can take a person clicking on them either to the front entrance of an Alexa skill or to a specific part of an Alexa experience, such as a feature like the Comedy Central Standup skill does. This removes the obstacle of users forgetting invocations (specific phrases needed to open skills).

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