Yum Brands, the parent company of popular fast-food chains Taco Bell, Pizza Hut, KFC, and Habit Burger Grill, is turning to artificial intelligence (AI) to transform its operations. With around 45% of Yum's sales being digital, the company is heavily investing in AI to increase its digital sales further. Yum Brands is integrating AI into various areas, such as employee training and customer interactions, through its SuperApp and other digital tools. The company also recognizes the importance of data in its AI strategy and aims to develop customer profiles and personalized offers to attract and retain customers. However, Yum faces challenges in integrating new technologies due to its outdated technology systems.

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