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AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.

Podcast |: Making Data Simple
Publisher |: IBM
Media Type |: audio
Podknife tags |: Artificial Intelligence,; Data Science,; Interview,; Technology
Categories Via RSS |: Business,; Entrepreneurship,; Technology
Publication Date |: Dec 28, 2022
Episode Duration |: 00:43:12

Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.

01:42 Meet Nadia
05:15 Marketing Today
15:41 The Founding of Scibids
16:32 Cookies. What's changed?
17:44 Consumer Targeting Era Over?
20:07 Marketing Tomorrow
26:06 First Party Data & Contextual Signals
29:25 Beware of the Walled Garden
31:56 Scibids Differentiation
35:52 Scibids. What's in a Name?
38:56 Machiavelli for Women

LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3

Twitter: @nadia_gonzalezz

Website: https://scibids.com/

White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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