Podknife - AI Could Improve Ads on Social Media, Snap CEO Says by WSJ Tech News Briefing

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AI Could Improve Ads on Social Media, Snap CEO Says

Podcast |: WSJ Tech News Briefing
Publisher |: The Wall Street Journal
Media Type |: audio
Podknife tags |: Gadgets,; Tech News,; Technology
Categories Via RSS |: News,; Tech News
Publication Date |: Jun 22, 2023
Episode Duration |: 00:12:32

Snapchat launched an AI chatbot recently. And as users flooded to the feature, CEO Evan Spiegel says he discovered users’ embrace of AI could improve targeted advertising. Spiegel spoke at the WSJ’s Journal House during the Cannes Lions International Festival this week. We bring you highlights from that conversation. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

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