Port Ellen, a distillery in Scotland, is leveraging AI technology known as SmokeDNAi to produce limited edition whisky. The distillery has introduced two rare bottles called Port Ellen Gemini, each priced at $50,000. SmokeDNAi allows the distillery to delve into and understand the aging process of whisky in casks. The parent company, Diageo, has allocated $44 million from a $230 million investment into whisky tourism projects to further explore whisky maturation using SmokeDNAi. This AI technology is used to analyze flavor profiles and mouthfeel of whisky distilled in different casks, aiming to enhance understanding of aging and control over flavors. The reopening of Port Ellen distillery after 40 years has marked the introduction of SmokeDNAi, contributing to maximizing production, flavor, and sales of whisky.