Podknife - After years of explosive growth, is China’s livestream shopping industry slowing down? by Marketplace Tech

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After years of explosive growth, is China’s livestream shopping industry slowing down?

Podcast |: Marketplace Tech
Publisher |: Marketplace
Media Type |: audio
Podknife tags |: Business,; Interview,; Society & Culture,; Tech News,; Technology
Categories Via RSS |: News,; Technology
Publication Date |: Nov 13, 2023
Episode Duration |: 00:13:23

In just a few short years, shopping by livestream has become all the rage in China. Think QVC online and on steroids. Influencers, brands and retailers have swarmed apps like WeChat and Douyin — the Chinese version of TikTok — to hawk everything from makeup and clothes to cars and beef jerky. Viola Zhou and Caiwei Chen, reporters at Rest of World, have been writing about this $500 billion market and how it’s changing in a stagnant Chinese economy.

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