Online multi-brand concept store and wholesale e-commerce platform The Folklore distributes luxury designer fashion and lifestyle products from Africa and the diaspora to  global consumers and retailers. Founder Amira Rasool shares the primary mission to supply the world with greater access to luxury goods from Africa and the diaspora in a convenient, ethical and curated manner; the path to building a brand from dragging stuffed suitcases across the world to a major partnership; navigating the pandemic; and serious musical taste.

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