There are two ways to win at online business.One? Brute force. “Hustling” all of the hours. A focus on “being productive”. Being a good little “worker bee” and working long, hard hours to elbow your way into the success that you so desire..The other? Working “smart”. Focusing on EFFICIENCY over productivity. Setting up structures, systems and automations to create a high profit margin digital business without a big team or long hours. Building out customer lifetime value and increasing average order value to make MORE money with FEWER sales, reducing complexity and allowing you to serve your people deeply and get (handsomely) compensated for it.I know which I’d rather. In today’s podcast episode, we speak to John Lint. John is the founder of “all in one” online course software KLEQ. KLEQ is an incredibly powerful tool that allows you to work efficiently, to automate and streamline your online course processes, to save BIG on individual software subscriptions and to implement SMART strategies for making MORE profit without more hustle or needing a huge volume of leads and sales. (And P.S. For the next few days, they are inviting you to trial it for just $1 and - if you like it - to stick around for another five months at 50% off). In this episode, John and I talk about how to think SMART about your digital course business, and how the right tools can assist you to build out a simple, powerful business with a focus on profit. And even better? To do it without “hustle”, stress or complexity. In this episode, we discussed:👉🏻 Why the software you invest in matters (and how to choose wisely); 👉🏻 Strategies for generating more leads after your first launch (without needing a huge email list to sell);👉🏻 Ways to segment your audience to increase your conversion rate and profit;👉🏻 How to make more from every sale;👉🏻 And MORE!Full show notes for this episode can be found at:https://thecoursecartel.com/180----------

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