The New Normal will be Never Normal, VUCA is our kryptonite, and adaptability will be our superpower. Our future isn’t just about digital transformation and how digital you are but how you are digital, says this episode’s guest Greg Verdino. 

There is a whole generation of new workers who are embracing Web3 as a model. It's almost like gig workers on steroids, where they are building their own day job across 5 or 6 or 10 Web3 projects. Some are working for cash, others for crypto and tokens. To what extent will there be an ecosystem of workers rather than employees in a company?

To grow and thrive, we (business and people) need to address not just digital but economic, social, cultural, environmental, political, and even biological disruptions. Greg shares what he believes is the real goal for any business transformation, why adaptability will be our superpower, his playbook for change: The Adapt Manifesto, and what he believes will be the next Never Normal disruption.

Greg is a founder of The Alpha Collective, a premium community that helps executives unlock the value and opportunities in the business of Web3–the next iteration of the internet and the next disruptive driver of business transformation. He is also a partner in VERDINO, a consultancy that helps technology companies engage buyers and drive demand through powerful brand stories and compelling content marketing.