Podknife - Adam Ritchie on Invention in PR (Ep. 177) by The PRovoke Media Podcast

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Adam Ritchie on Invention in PR (Ep. 177)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Jul 19, 2019
Episode Duration |: 00:23:56

The founder of Boston-based independent brand communications agency Adam Ritchie Brand Direction joins the Echo Chamber to talk about "Invention in PR". He discusses how public relations can be used to invent new products and services with newsworthiness built into them from the start, such as the first rock album launched on cans of craft beer using Twitter.

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