Ad Targeting in Amazon Smart Speakers
Podcast |
Data Skeptic
Publisher |
Kyle Polich
Media Type |
audio
Categories Via RSS |
Mathematics
Science
Technology
Publication Date |
Aug 22, 2022
Episode Duration |
00:32:40

While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.

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