"Online ad fraud is growing into one of the biggest organized crime businesses in the world. That's according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the second-largest market for criminal organizations behind cocaine and opiate trafficking." - 2016 report

About my CTAs: It's not about "how do we get people to pay for content?" It's about "how do we let people pay for (content)?" (HT Amanda Palmer) :-)

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