Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what’s next.

As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations.

In this episode, we explored the importance of Brand Positioning and how brands should approach it to stand out in today's competitive landscape. Pete Sena shared his expertise on the role of buyer personas in crafting a winning strategy.Key takeaways include:🎯 Understanding Brand Positioning👥 Leveraging Buyer Personas📈 Prominent Steps for Brand Strategy SuccessWhether you're a startup or an established business, these actionable tips are your compass for creating a remarkable brand strategy.

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