What does it mean to be "digital?" Is your business digital? How do you know it is? Is it enough? Research shows only 18 percent of all businesses are really optimizing digital in a way that creates competitive advantage and those that do leave their competitors far behind. Which side do you fall on? In this new episode of The Marketing Companion, Tom Webster and I go deep on this topic and discuss what it really means to be a digital business, the importance of adopting a digital mindset and the impact on all of us as marketers. We also look at a case study of a company "going digital" that resulted in a $9 billion loss and the lay-off of nearly 18,000 employees. Are the stakes high? Yes, they are. Do you need to listen to this podcast? Yes, you do. Well ... here it is for your listening pleasure! Resources mentioned in this podcast The Inside Story of what Really Went Wrong at Target Canada, Canadian Business What Digital Really Means, McKinsey Global Institute The Most Digital Companies are Leaving the Rest Behind, Harvard Business Review Illustration courtesy of Flickr CC and Vancouver Film School

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