Aardman’s Heather Wright
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Feb 14, 2018
Episode Duration |
00:30:47

You may know Aardman Animation as the creative force behind Wallace and Gromit, “Shaun the Sheep” and “Chicken Run.” This weekend its seventh feature film, “Early Man” comes to our shores. But the recognizably Aardman characters the studio is well known–and beloved–for, only comprise 5 percent of its branded content output. Heather Wright fills us in on the other 95 percent. An executive producer and head of partner content at the studio, Wright works with brands on storytelling in a wide array of media, not just animation – but AR and VR for clients including Google and the BBC.

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