AA63 Why We’re Rebranding Dead City
Publisher |
Sterling & Stone FM
Media Type |
audio
Podknife tags |
Business
Publishing
Categories Via RSS |
Arts
Books
Publication Date |
Dec 19, 2016
Episode Duration |
00:17:59

Some people say that books are forever, but that’s not exactly true. Today, Johnny talks about Sterling and Stone’s book Dead City, why it didn’t do nearly as well as we thought it would, and what we’re doing about it. This less-than-stellar release was a hard lesson on how we packaged and marketed it, so […]

The post AA63 Why We’re Rebranding Dead City appeared first on Sterling Stone.

Some people say that books are forever, but that’s not exactly true. Today, Johnny talks about Sterling and Stone’s book Dead City, why it didn’t do nearly as well as we thought it would, and what we’re doing about it. This less-than-stellar release was a hard lesson on how we packaged and marketed it, so […]

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