I am so glad to welcome Julie Thompson the Out of Home Advertising Association of America (OAAA) - Executive Vice President & Chief Marketing Officer to the podcast today! We talk about her career, starting at 10 years old, then going to do possibly ever kind of job ever. We talk about how her having lots of confidence has helped her get to where she is, and how she wants especially women to price themselves as premium brands. We talk about how showing other people basic courtesies is so so important, because you never know who is watching. We talk about out of home marketing and the advancements in environmental interactions, the renaissance of QR codes, we talk about how important it is to be aware that you will have concentric circles of friends and business relationships forever, and so much more! Julie would love to give the recommendation of a new book: "The Choice Point: The Scientifically Proven Method to Push Past Mental Walls and Achieve Your Goals" by Joanna Grover https://www.imagerycoaching.com/the-choice-point-book Connect with her on: LinkedIn: https://www.linkedin.com/in/juliethompsoninc/