Some people deserve to have awful Google results. But a lot more people don't, and end up with them thanks to a vendetta, a soured relationship, or a targeted harassment campaign. Regardless of whether or not the reputation is deserved, there's basically one way to fix it — online reputation rehab, companies that take your money to fix your Google results.

Some of these companies are totally above board, but others can trap victims in cycles of endless payment to remove new results. And there's not much stopping them.

GUEST: Paul Gallant, Toronto-based reporter, writing for The Walrus

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