The first edition of "Exploring Public Relations and Managing Communication", the textbook used in teaching PR across UK universities, was published in 2006. For its 5th edition, co-authors Ralph Tench and Stephen Waddington have, with a cohort of respected industry leaders and academics, comprehensively overhauled the content. Tench and Waddington join Maja Pawinska Sims on the PRovoke podcast to talk about how they have endeavoured to create a vital resource for students, lecturers and practitioners in a very changed world, blending theory and practice with critical analysis and case studies, and how to ensure PR education itself is fit-for-purpose.