Social media platforms have become ubiquitous marketing tools. According to a report by the Interactive Advertising Bureau and conducted by PwC, social media advertising revenues reached $41.5 billion in 2020, which is nearly 30% of all internet advertising revenue. So, how can Florida lawyers leverage social media to create impactful advertisements while ensuring compliance with Florida Bar ethics rules? 

To help answer this question, hosts Christine Bilbrey and Karla Eckardt speak with Jesse R. Butler about The Florida Bar Young Lawyers Division’s (YLD) Social Media Pocket Guide, a handbook created in collaboration with the Ethics and Advertising Department of The Florida Bar in an effort to assist Florida lawyers in complying with the rules governing lawyer advertising. 

Jesse R. Butler has served as the Chair of the YLD Technology Committee since 2019. He graduated from the University of Florida Law School and is a partner at Dickinson & Gibbons in Sarasota. He is Board Certified in Appellate Practice and has handled appeals throughout Florida, in Federal court, and he is also admitted to practice in the U.S. Supreme Court. Jesse was a member of the inaugural class of The Florida Bar Leadership Academy. He previously served as President of the Sarasota County Bar Association’s Young Lawyers’ Division after serving for several years on the board as a director and he is also the Chair of the Twelfth Judicial Circuit Grievance Committee. In 2020, Jesse was re-elected to his third term on the Board of Governors for The Florida Bar Young Lawyers Division, where he represents the Twelfth Judicial Circuit.  

This podcast has been approved by The Florida Bar Continuing Legal Education Department for 1 hour of General CLE credit including 1 hour of Technology CLE credit. Course #5027. 

REFERENCED RESOURCES:  

• YLD's Social Media Pocket Guide 
• Advertising Regulation and Information Page of The Florida Bar 
• Handbook on Lawyer Advertising and Solicitation 
• media.floridabar.org/uploads/2020/08/Quick-Reference-Checklist-Targeted-Social-Media-8-7-20.pdf">Quick Reference Checklist – Targeted Social Media 
• media.floridabar.org/uploads/2020/08/Guidelines-Social-Networking-Sites-8-19-2020.pdf">Advertising Guidelines for Networking Sites 
• Florida Ethics Opinions Search