Ever wonder why certain new ideas stick while others don’t? We often hear a lot about innovation when it comes to new ideas, but really that’s only part of the equation. Psychology, marketing, neuroscience - and yes - anthropology can help us make sense of why some new ideas stick while others fall flat.On this episode Adam Gamwell talks with neuroscientist Dr. Matt Johnson and Professor of marketing Prince Ghuman about the fascinating role neuroscience plays in our evolving consumer lives. Matt and Prince have a new book out called Blindsight: the (Mostly) Hidden Ways Marketing Reshapes our Brains that explores the emerging field of neuromarketing.This is a fascinating conversation that gets into the neuroscience, marketing, and psychology of why we consume, why certain kinds of advertisements work for different groups of people, and -something long time listeners of This Anthro Life know - the need to clearly communicate our work as human, Neuro, and social scientists to other disciplines and people in general. And speaking of that, we dig into one of Adam's favorite subjects of all time - Star Wars - to figure out why nostalgia marketing can be so powerful.Book link: getbook.at/blindsightBlog link: https://www.popneuro.com/neuromarketing-blogBio: https://www.popneuro.com/blog-authorsTwitter: @pop_neuroPrince Ghuman’s Twitter @princeghuman248Matt Johnson’s Twitter: @mattjohnsonismeInstagram: @pop.neuroon LinkedIn: Prince Ghuman and Matt Johnson, PhD.--- Send in a voice message: https://anchor.fm/thisanthrolife/message