Have to love Minjae Ormes' Twitter bio: “Neither a Ninja or Minaj.” But based on my recent conversation with her, I'm going with marketing ninja, evidenced in part by the smart out-of-home campaign implemented in LA to launch new disruptor phone service, Visible. 

As the current Chief Marketing Officer for Verizon’s Visible, the previous Global Head of Partnerships for YouTube and an all-around ally to aspiring female leaders everywhere, Ormes is blazing a trail across the digital landscape with her own unique brand of “disruptive marketing.”

  In this episode of Inside InSites, hear how her journey as an immigrant, academic and media industry professional led to success in building communities, and communicating with consumers (even through some old school means) -- like this OOH bus stop takeover installation in Los Angeles to show how you can shop for phone service, well, anywhere! 

Read more on MediaVillage.com on this and other amazing marketers, media executives and advertising pros.