With the pandemic’s second wave in full-swing, two vaccine makers are seeking emergency use authorization from the FDA. This week, On The Media explores how to convince enough Americans to take a coronavirus vaccine so that the country can reach herd immunity. First we look to past vaccine rollouts for lessons, and then to how to identify and reach current skeptics. Plus, how a new voting conspiracy is taking hold on the right. 

1. Michael Kinch [@MichaelKinch], author of Between Hope and Fear: A History of Vaccines and Human Immunity, on lessons from vaccines past; and Matt Motta [@Matt_Motta], assistant professor of political science at Oklahoma State University, explains how to reach vaccine skeptics. Listen.

2. The Rev. Paul Abernathy on his work addressing vaccine skepticism in Black communities, starting by earning trust and recruiting vaccine trial volunteers in predominantly Black neighborhoods in Pittsburgh. Listen.

3. Brandy Zadrozny [@BrandyZadrozny], investigative reporter for NBC News, tells Bob about how science quackery transformed into a booming anti-vax industry. Listen.

4. In an essay, Bob explores the baseless Dominion Voting Systems conspiracy, and looks at the bizarre characters who have been embraced by an increasingly desperate right-wing media. Listen.