This week’s StartUp Health NOW podcast episode is a conversation with Health Transformers Alexandra Dantzig and Erin Frankel, the co-founders of Jetsweat. As you'll hear, their company started out as a fittech marketplace for boutique fitness brands, helping these small independent fitness companies create high-quality digital content and reach new audiences. Recently, however, Jetsweat – which joined StartUp Health in 2022 – has made moves into the realm of value-based, whole person care. They've launched what they call Jetsweat Health and they have their sights set on helping large employers and insurers keep their people healthy. The idea is instead of offering your employees or members a simple discount to a couple of national fitness chains, offer them access to a marketplace of hundreds or even thousands of unique high-quality boutique fitness brands that meet their specific needs and desires. Jetsweat is also stepping into mental health with new offerings around emotional fitness. They're making very clear connections between preventative physical fitness and preventative emotional fitness by treating mental health more like a daily workout that everyone can benefit from. They're lowering the barriers to care and decreasing the stigma attached with seeking help. Listen in for their journey. Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion Want more content like this? You can subscribe to the podcast as well as other health innovation updates at startuphealth.com/content. Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Looking to break down health barriers? If you’re an entrepreneur or investor, contact us to learn how you can join our Health Equity Moonshot. Passionate about Type 1 diabetes? If you’re an entrepreneur or investor, contact us to learn how you can join our T1D Moonshot.