In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years. Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, headquartered in Santa Ana California. Throughout his career, Daniel J. Callahan has always been known as one of the top trial attorneys in California. His notable jury verdicts included a $934,000,000 jury verdict obtained after a three-month jury trial in a complex business dispute entitled Beckman Coulter vs. Flextronics. This unanimous verdict was the largest in California in 2003 and remains the largest in Orange County history. Daniel gives listeners actionable tips on: [4:15] How marketing has evolved over the years, and the tactics Daniel is still using today [6:05] How much time to put into traditional vs. online marketing [13:55] How to approach internet marketing [20:25] Marketing mistakes made over the years [22:35] Perfecting your elevator pitch [26:20] Daniel's book recommendation [35:00] One big takeaway from this episode Resources mentioned in this episode: Man's Search for Meaning by Victor Frankl Connect with Daniel here: https://www.instagram.com/dancallahanconsulting/ https://www.linkedin.com/in/callahandaniel https://www.facebook.com/dancallahanconsulting https://callahanconsulting.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com