A Brilliant Example of Conference Marketing | Ep. #923
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Feb 09, 2019
Episode Duration |
00:07:28

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
  • [00:35] Drift is a chatbot company.
  • [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
  • [01:30] Check out what they are offering.
  • [02:50] Neil no longer uses Intercom, because it is too expensive.
  • [03:10] Meanwhile, Drift is being creative and trying something new.
  • [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
  • [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
  • [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
  • [05:55] That’s all for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in...

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Brilliant Example of Conference Marketing
  • [00:35] Drift is a chatbot company.
  • [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
  • [01:30] Check out what they are offering.
  • [02:50] Neil no longer uses Intercom, because it is too expensive.
  • [03:10] Meanwhile, Drift is being creative and trying something new.
  • [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
  • [04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
  • [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
  • [05:55] That’s all for today!
  • [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

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