Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort.

1) Remember it is disposable content, so it doesn't need to be perfect. 

2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day. 

3) Use AI to create shorts with captions. 

4) Keep the main image in the frame.  Different platforms will crop; the video in different ways. 

5) Mix up the style so the content looks fresh in the feed, but still looks like your brand

6) Don't be afraid to reshare videos that your audience may not have seen. 

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