In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an  unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are  two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's.

Critique success - never settle for good enough, always striving for improvement. Don emphasizes the importance of surrounding ourselves with honest feedback and continuously refining our approach.

Correct failure. Rather than dwelling on mistakes,  analyze them, learn from them, and keep pushing forward. It's all about progress, not perfection.

Celebrate growth. Embrace discomfort, push our limits, and revel in our achievements. Whether it's running a marathon or mastering a new skill, growth deserves to be recognized and celebrated.

Crush mediocrity. Don paints a vivid picture of squashing those pesky bugs of complacency with relentless determination. It's about recognizing and eliminating mediocrity wherever it lurks, propelling us toward excellence in all aspects of life.