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Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.

You need to be creative, finding a unique angle.  One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story.  Another tip is to look for industry blind spots, things no one in the industry is writing about.