It used to be that a handful of multinational record companies and a few indies controlled all of the music we heard. That’s all changed. With the advent of everything from iTunes and CDBaby to YouTube and Reverbnation, a band from Pittsburgh has as much opportunity to break through all the noise as one in traditional music capitals such as New York, L.A. or London. 28 NORTH podcast excerpt: "Pittsburgh has so many great bands; I think that's true about every market. We've been touring for three years and not taking 'No' for an answer." And that’s what’s happening on Mr. Media tonight: we’re going to give some air time to 28 North, a four-piece act with a big sound that’s at once original and familiar to the ears. The band, which played earlier this year at both the CMJ and South By Southwest (SXSW) music fests, is in the midst of a months-long road tour. That means you might see Michael Lindner, Alex Stanton, Jonathan Colman, and Tyler Bond at a club near you—soon.We’re going to play some new music from the band during tonight’s show, starting “Panic,” recorded live at their hometown rock radio station, 102.5 WDVE in Pittsburgh. And then in a special moment, the band will perform, live, "Napa Valley," a song from their next album. This is a first for Mr. Media--I hope you'll take time to watch the complete show video, above. 28 North has produced three CDs over the last four years; the latest, titled “28 North,” was released in April 2010. You can order all of their work online at their website, . If you've never heard these guys before, I think you're going to really enjoy tonight's show. 28 North • • • • • •