In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business. 

We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs.

We discussed the three crucial questions that need to be answered before a prospect can say yes.

• Why do they need your solution?
• What choices do they have? 
• Why now? 

Once your prospect answers those three questions, it is easy to present a solution they will say yes too.