In this conversation, I had a chance to chat with Josh Nielsen, the founder behind Zencastr, one of the top podcasting platforms.  As the founder and CEO, he’s focused on the next level of podcasting, providing creators worldwide with an all-in-one platform. We delved into the current podcasting landscape, and Josh pointed out a trend he dubs the “tick-toification of podcasting.” Attention spans are shortening, and people are leaning towards bite-sized, consumable content, especially in the form of clips. It’s all about watching engaging snippets rather than committing to full-length shows.

Josh emphasized the rising importance of video in podcasting. While the audio-only format has its charm, the audience is eager to see faces and make genuine connections. Video brings that extra layer of connection, making the audience feel more involved. We also touched on the power of AI in simplifying tasks. Zencastr’s AI, for instance, can analyze content, identify key moments, and generate clips tailored for various platforms. It’s not about replacing creativity but enhancing it, making podcasting more efficient and enjoyable.

The conversation concluded with a glimpse into the future of podcasting. Josh highlighted the need for streamlining tools for podcasters, making the entire process seamless and accessible. The goal is to empower content creators to focus on what they do best – engaging conversations and captivating content – while the rest is seamlessly handled in one consolidated platform. So, if you’re a business owner eyeing a podcast or considering refining your existing one, it’s worth checking out the innovative tools that Zencastr has to offer.

And when you are ready to start your podcast adventure, you can save 30% off your first month of Zencast.  Just use the code I mention at the end of the episode and go to: zencastr.com/pricing