“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.

Find out more about this episode at theallusionist.org/trust.

The all new Allusionist live show, No Title, is heading to New Zealand! Tickets for Auckland, Wellington and Christchurch are on sale now; find out more at theallusionist.org/events. Australia: you’ll be our next stop.

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