Hey there! Last week, I shared a few tips about crafting your offer, and today, we're diving headfirst into the world of landing pages.

The goal of  your landing page is to convince potential customers to say, "Yes, I absolutely want that!" An effective landing page has a single, laser-focused purpose.  It is ok that visitors won't be getting to know you in-depth here; any distractions might derail them from filling out that all-important submission form.

So, what makes a landing page truly great? Start with a clear and concise headline – the shorter, the sweeter (ideally between five to nine words). Throw in an attention-grabbing photo and make sure your call to action is impossible to miss.

Beneath that irresistible call to action, sprinkle some testimonials and extra incentives to encourage form submissions. And just to be sure, present that call to action one more time to seal the deal.

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